A Flor e A Náusea
About
In the poem, Carlos Drummond de Andrade critiques how capitalism assigns a monetary value to everything. However, in this magazine section, his verses are reinterpreted to highlight the importance of imbuing emotions and feelings into all aspects of life. This reinterpretation echoes the essence of Mono no Aware, the recognition of the beauty in the transient nature of life. The viewers are prompted to contemplate the liminal space of reality, guided by the emotional editor’s letter that forms part of the soundtrack. Accompanying this narration, visuals show the editor walking along the "deaf wall" from the poem, holding a kite. She releases the kite and strides towards freedom, symbolized by the kite soaring into the sky. The video concludes with a powerful transformation: the editor opens her kite dress and becomes the kite herself, liberated and ready to embrace the world.
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Credits
Director & Editing: Anna Gabriela Seiko l Director of Photography: Lapo Quagli l Talent: Miaki Morizono l Styling: Bea Vermiglio l Styling Assistant: Nadia Nielsen l Beauty: Adele Arkangelo Capizzi l Designs by Beatriz Horta & Alisa Kosiborod l Casting: Beatriz Vermiglio l Kite: P.M. Model
Editor’s Letter
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Editor’s Letter
About
In the poem, Carlos Drummond de Andrade critiques how capitalism assigns a monetary value to everything. However, in this magazine section, his verses are reinterpreted to highlight the importance of imbuing emotions and feelings into all aspects of life. This reinterpretation echoes the essence of Mono no Aware, the recognition of the beauty in the transient nature of life. The viewers are prompted to contemplate the liminal space of reality, guided by the emotional editor’s letter that forms part of the soundtrack. Accompanying this narration, visuals show the editor walking along the "deaf wall" from the poem, holding a kite. She releases the kite and strides towards freedom, symbolized by the kite soaring into the sky. The video concludes with a powerful transformation: the editor opens her kite dress and becomes the kite herself, liberated and ready to embrace the world.
Credits
Director & Editing: Anna Gabriela Seiko l Director of Photography: Lapo Quagli l Talent: Miaki Morizono l Styling: Bea Vermiglio l Styling Assistant: Nadia Nielsen l Beauty: Adele Arkangelo Capizzi l Designs by Beatriz Horta & Alisa Kosiborod l Casting: Beatriz Vermiglio l Kite: P.M. Model